The FLYT Mission

     It's time for change and it's your time to be part of it. FLYT Fishing Co. is revolutionizing the light tackle and fly fishing world by mixing old school fundamentals with a new-age approach. Joining the FLYT Crew is simple - Rock our gear, embrace the vision, and advance your passion! Our gear makes an unapologetic statement on and off the water. The vision is to form a global culture where spotting a FLYT Crew member means you are meeting someone you know is approachable, welcoming, and passionate about fishing. Members of the FLYT crew are people you can build a lifelong friendship with because you share the same purpose which is to advance your passion. This passion is the essence of FLYT.

     The FLYT lifestyle breaks down the wall between fly and light tackle, where we help each other grow our skill sets to become a more complete angler. We’re not just about sharing our knowledge of fishing; we’re about advocating for a commonsense approach to conservation and building a community of people that put character, integrity, and values over ego. Brothers and Sisters in the FLYT Crew are ready to fight for protecting our oceans and rivers from the greed and ignorance of people that simply don’t care. We won’t shy away from challenging selfishness and we’re fearless in confronting environmental apathy even if it means hurting feelings of those who haven’t opened their eyes to the failing ecosystem.

     We all live downstream and if we fail to inspire a deep-rooted love for our waters, we won’t have any fish left for our grandchildren to catch. Fishing is more than a hobby, it’s a catalyst for change because it makes people fall in love with being on the water and people fight for what they love. We need to ditch the entitled mindsets that plague our world, band together for better quality experiences, genuine friendships, and commonsense conservation. The coastline is being devoured by unchecked wealth, ecosystems decimated by pesticides, fertilizers, and the endless list of environmental atrocities – it's all too real, and ignoring it is being part of the herd. Join the crew, join the fight, join FLYT, and advance your passion…..Represent!